Real-Life Evaluation and Guide to Brand Planning and Development


San Antonio Area Foundation


Thursday, April 06, 2017


9:00 AM - 11:59 AM


This workshop will cover brand evaluation, identity, and development.


Multiple challenges hinder the creation of effective brands.  In this session, we will evaluate the hindrances to effective brands and lay the groundwork for building a brand that gets recognized. 

Learning Objectives:

  •  An understanding of the value brand plays in a nonprofit’s life
  • Examples of strong nonprofit brands and what they do that works
  • Seven steps process/framework to begin your own nonprofit brand development
  • Tips and tricks to develop your brand and position your nonprofit for growth
  • Real, unbiased feedback of your current brand, campaigns and presences

Workshop recommendations: We strongly encourage all participants to bring the following to fully participate in this session.  If your organization does not do/have the following things you will still be able to participate.  Please bring as many of these samples as possible:

  • Logo (Required)
  • Business Card (Required)
  • Recent Email
  • Recent Mailing
  • Printout of website home page
  • Event Invitation
  • Copy of any print advertising

Who should take this class?

Brand stakeholders (Executive Directors/Board Members) and nonprofit marketers

This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.

Cost:  $60.00

Register today

Meet our Presenter

Bridget Brandt is the President of the Greater Leander Chamber of Commerce.  Bridget has presented sessions on creating loyalty through experience at the Nonprofit Day at the Direct Marketing Association’s Annual Conference, Association of Fundraising Professionals International Conference, Charity Channel conferences, 2011 Bridge conference in Washington DC, and several chapter events. She has been published in the Nonprofit Times and Advancing Philanthropy several times.  Her most recent article was “Creating a Memorable Donor Experience”.  Bridget is the current President and Founder of Support Behind the Badge.  She was selected as one of the Top 50 Women in Business by the Austin Business Journal, and has won numerous marketing awards, including two Best in Show awards for Direct Mail campaigns.  She holds a Bachelor of Business Administration degree in Finance, with additional coursework in management and marketing, from The Red McCombs School of Business at The University of Texas at Austin, and an MBA from Texas State University-San Marcos.

REFUND/CREDIT POLICY: The San Antonio Area Foundation has a strict no refund policy.

If the registrant is not able to attend the workshop and/or class, a substitute may be sent. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. No refunds or credits will be given for cancellations received less than 48 hours before a workshop. 


303 Pearl Parkway, Suite 114
San Antonio, TX 78215

The San Antonio Area Foundation helps donors achieve their charitable goals for the greater benefit of the community.

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