Even great organizations sometimes struggle to communicate externally in ways that are powerful and compelling. Nonprofits often rely on numbers, percentages, and statistics to tell their story, and spend lots of time describing the programs and services they provide, and how they provide them. In an information-packed world filled with important causes and good organizations, how can we communicate in ways that help us stand out? How can our communications engage and motivate others, and drive measurable results?
- Learn key best practices for communicating through storytelling, including case studies from successful storytelling organizations.
- Identify organizational tools and resources to leverage for storytelling and how to utilize them strategically.
- Craft and practice two sample organizational stories, learning from feedback from fellow workshop participants.
- Develop a draft communications plan that emphasizes storytelling.
Who should attend this class?
Organizational leaders (CEOs, Executive Directors, Board leadership); Marketing and/or Communications Directors.
This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.
Meet our Presenter:
From CEO of a scrappy start-up in Texas, to Vice President with the nation’s largest humanitarian organization in Washington, D.C., to volunteer with a Buddhist temple in Portland, Oregon, Thomas Bruner has been helping businesses and organizations do great work for decades. Across the country, Bruner has successfully built and repaired complex organizations and foundations, mobilized communities to respond to urgent issues and needs, and marshaled the resources of the public, private and social sectors.
A nationally-recognized leader, Bruner has 25 years of executive-level experience, numerous awards and recognition, an impressive portfolio of civic volunteer engagement, a master’s degree in clinical psychology, and a diversity management certificate from Cornell University. Today, Bruner Strategies helps businesses and organizations in Leadership, Development, and Diversity, Equity & Inclusion.
REFUND/CREDIT POLICY: The San Antonio Area Foundation has a strict no refund policy.
If the registrant is not able to attend the workshop and/or class, a substitute may be sent. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. No refunds or credits will be given for cancellations received less than 48 hours before a workshop.