Social Media Audits for Nonprofits--THIS EVENT HAS BEEN CANCELLED


San Antonio Area Foundation, 303 Pearl Parkway, Suite 114, 78215


Thursday, October 12, 2017


9:00 AM - 12:00 PM


Join us to learn how to conduct a social media audit, competitor audit, mapping and calendaring.


Ever wonder how organizations like yours seem to be generating more attention or whether your new Instagram strategy really works? Learn how to perform a routine social media audit to find out.

Attendees will learn the ins and outs of performing a routine social media audit and then put the practice to use by working through their own accounts. Attendees should come prepared with a computer, smartphone, or tablet as the class will work together to get as far into their first audit as possible.

Learning Objectives:

In this session, attendees will learn how to:

  • Run a SMART analysis of the social media strategy
  • Perform an audit on their pages and pages they follow
  • Learn how to calendar their Social Media plan
  • Learn how to analyze the results of their performance

Who should take this class?

Anyone who is working in a small agency, is new to social media, or is looking for a way to be more effective with their time.

This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.

Cost:  $60.00


Meet our Presenter:

John Burnam is the Co-Founder and Principal of Burnam | Gray,  a nonprofit consulting firm based out of San Antonio and brings consulting and project management experience in the fields of quantitative analytics, programs and outcomes evaluation, operational assessment and management, brand and identity development, social media and marketing, crowd-funding, and developing community partnerships. 

Most recently, John spent the last three and a half years consulting with nonprofit agencies ranging from startups to the San Antonio Mayor's Office and community-wide fundraising initiatives. Most notably, John served as the managing consultant for the first two years of the Big Give S.A. in which he oversaw nonprofit recruitment, training, evaluations and marketing for one of the largest giving days in the country, helping San Antonio nonprofits raise $6.4 million dollars from 68,000 donations over the course of two events.

John has a Bachelor of Arts from Trinity University, a Masters of Theological Studies from Vanderbilt and was recently recognized by the San Antonio Business Journal as one of the city's 40 under 40.

John lives in downtown San Antonio with his wife, Niki, and daughter, Sophia. 

REFUND/CREDIT POLICY: The San Antonio Area Foundation has a strict no refund policy.
If the registrant is not able to attend the workshop and/or class, a substitute may be sent. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. No refunds or credits will be given for cancellations received less than 48 hours before a workshop.  


303 Pearl Parkway, Suite 114
San Antonio, TX 78215

The San Antonio Area Foundation helps donors achieve their charitable goals for the greater benefit of the community.

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