Crisis Communication


San Antonio Area Foundation, 303 Pearl Parkway, Suite 114, 78215


Tuesday, February 19, 2019


9:00 AM - 12:00 PM


Learn how to communicate effectively in times of crisis.


Even in the best organizations, sometimes things go wrong. A program or project fails. We do something that offends a key constituency. We hit rocky financial waters. An important donor pulls their support. A disgruntled Board member goes public with complaints. An angry employee sends an organization-wide email. How do we communicate effectively, both internally and externally, in times of crisis? 

Learning Objectives: 

  • Learn key best practices for communicating in a crisis, including important do’s and don’ts from case studies of successful and unsuccessful organizational responses.
  • Identify organizational tools and resources to leverage during crisis communications, and how and when to utilize them strategically.   
  • Develop and practice a draft crisis communications plan, learning from feedback from fellow workshop participants and the workshop facilitator. 

Who should take this class?

Organizational leaders (CEOs, Executive Directors, Board leadership); Marketing and/or Communications Directors. 

This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.

Cost:  $60.00

REFUND/CREDIT POLICY: The San Antonio Area Foundation has a no refund policy. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. If a registrant is unable to attend a workshop and/or class, a substitute may be sent or a credit may be issued. No credits will be given for cancellations received less than 48 hours before a workshop.

Register today

Thank you for registering. By filling out this form, you are granting the San Antonio Area Foundation permission to use your personal data. Your data will be used solely for the purpose of registering for this Area Foundation workshop or training. Your personal data will not be shared, transferred or sold to third parties. You can withdraw consent to use your personal data at any time by emailing Please write “Withdraw My Data” in the subject line of your email.

Meet our Presenter:

From CEO of a scrappy start-up in Texas, to Vice President with the nation’s largest humanitarian organization in Washington, D.C., to volunteer with a Buddhist temple in Portland, Oregon, Thomas Bruner has been helping businesses and organizations do great work for decades. Across the country, Bruner has successfully built and repaired complex organizations and foundations, mobilized communities to respond to urgent issues and needs, and marshaled the resources of the public, private and social sectors. 

A nationally-recognized leader, Bruner has 25 years of executive-level experience, numerous awards and recognition, an impressive portfolio of civic volunteer engagement, a master’s degree in clinical psychology, and a diversity management certificate from Cornell University. Today, Bruner Strategies helps businesses and organizations do great work in Leadership, Development, and Diversity, Equity & Inclusion.


303 Pearl Parkway, Suite 114
San Antonio, TX 78215

The San Antonio Area Foundation helps donors achieve their charitable goals for the greater benefit of the community.

Contact Information

(210) 225-2243   Email Us

Working With Us

Access My Fund   Board Login

Connect with us