Over the years, you’ve no doubt experienced a wide range of what clients perceive as “wealthy.”
You’ve also likely observed that clients have different assumptions about what it takes to be a “philanthropist.” The interplay between a client’s perception of personal wealth and charitable giving capacity presents interesting opportunities for client engagement. You may find yourself helping a client get comfortable with pursuing their charitable objectives while remaining secure in the knowledge that their financial plan is on track.
Whether clients choose to give to charity or not depends on a lot of factors. Here are a few themes to keep in mind as you work with clients who skew toward the more frugal end of spending practices, especially in August during national Make-A-Will month when estate planning may be top of mind:
Stay within budget. A client’s fear of running out of money may be preventing them from investing more meaningfully in the causes they care about. When savings-minded clients express charitable intentions, you can certainly guide the conversation toward showing them that their assets, income sources, expenses and long-term projections are in good shape and leave them plenty of room to make charitable donations. When you lay out the big picture, even your historically cautious clients may see that they truly have more flexibility than they realize.
Every gift counts. Some clients who watch every penny are concerned that giving modestly doesn’t really rise to the level of “philanthropist” and might not make a difference. These clients may not realize that everyone can make a difference through small gifts, large gifts, and everything in between. Our team at the San Antonio Area Foundation is happy to help your clients get started with charitable giving at a level that makes the most sense for them, whether that’s setting up a donor-advised fund (DAF) or other type of fund, arranging for a bequest to a fund, or, for your clients who are 70 ½ and older, structuring a gift from an IRA to a designated fund to support a favorite nonprofit.
Bang for the buck. We can help show your clients how gifts of highly appreciated stock to a fund at the Area Foundation can avoid capital gains taxes, thereby freeing up more resources to support favorite charities than if the client had sold stock, paid the tax and then give the proceeds to charity. Our team can also help identify meaningful giving opportunities based on each client’s budget and areas of interest.
See results. By activating philanthropy plans during their lifetimes, your clients can experience the joy of giving and witness tangible returns on their investments. The Area Foundation can arrange for a client to meet with nonprofit leaders and hear first-hand the impact their money is making to improve lives in San Antonio. This real-time feedback also allows your client and our team to adjust giving strategies to align with your client’s evolving intentions more closely.
We look forward to collaborating with you and your clients. Philanthropy is meant to be fun and rewarding for everyone involved. Let’s team up to make that happen – click here to find out more about how we can be your most trusted and impactful philanthropic partner!
