Data & Innovation Management 101 For Nonprofits

San Antonio Area Foundation and UTSA Partner on Certificate Program

The Area Foundation is proud to partner with the Center for Professional Excellence at the University of Texas at San Antonio’s Alvarez College of Business to offer a virtual program specifically designed to provide nonprofit organizations with critical insights, strategies and tools across analytical topics. These include data analytics, data visualization, strategy, cybersecurity, and innovative process and decision making.  This program builds data management skills that enable your nonprofit to stand out in a crowded field. 

Who should attend? Nonprofit professionals at all levels – CEOs, program directors, fundraisers and others who want to understand how to use data to make data-informed decisions, data analytics, data visualization and data security. The program is geared at those with minimal technical or data management experience.

Scholarships may be available. Subject to funding availability. Contact learning@saafdn.org to inquire. 

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Program Highlights:

Under the direction of distinguished UTSA faculty, participants in this 15-hour program will:

  • Gain a working knowledge of critical data analysis techniques.
  • Explore fundamental big data concepts, technologies and platforms.
  • Practice data visualization techniques to tell a story.
  • Learn how to safeguard data and increase security.
  • Understand the processes to foster innovation and creativity.

Why Take this Program?

  •  Sessions emphasize practical application.

  • Group approach encourages peer learning.

  • Digital certificate from UTSA and digital badge awarded upon completion.

  • CEUs available to those in need of continuing education units.


$1,200 – Payment plan available.

Sessions Include:

  • Leading with Data & Analytics in Nonprofit Organizations.
  • Leaders Who Can Tell Stories with Data.
  • Cyber Security Training for Nonprofit Leaders: What to Know to Protect Your Organization.
  • Strategy Execution as a Nonprofit Leader: Creating a problem-solving Organizational Culture
  • Innovation Process Management for Nonprofit Leaders.

Date & Time: 3 weeks in June (See schedule link below).  
Location:  Virtual


No prerequisite experience in these areas is required.  Participants should have a functional knowledge of Excel and access to two computer screens.

How Do I Enroll?


This program is intentionally geared at nonprofit professionals with a minimal technical background.  That said, we will use some platforms that require a functional understanding of using Excel.  You should also have two computer screens available – one to watch the faculty presenter and a second to practice the techniques.

While this program is geared at those without a technical background, it is open to those with an IT background interested in building their data management skills.

With rapid technological advancement and the increasing pace of change across the industry, leaders in the nonprofit space need to capture important technical skills to better position themselves and their organizations for the future if they are to continue to thrive.  At the same time, nonprofits are increasingly competing for limited resources.  Managing and analyzing data enables you to quantify the ways that your organization are making a difference in the community and to share your story with your constituents.  Capturing and harnessing data enables nonprofit leaders to allocate resources, assess whether they are achieving organizational and programmatic goals and to make data-driven, course corrections. 

Participants must attend and engage in at least four classes (there are five total).  We encourage attendance and active engagement in all sessions to get the most out of the program. Sessions are not recorded, and make-up sessions are not available. This is a non-academic certificate.

A digital badge is an easy and transportable way to share your professional development accomplishments with others via social media, on your email signature line and with current and prospective employers.

Participants must opt-in to receive CEUs.  The program is equivalent to 1.5 CEUs from UTSA.  We recommend that you contact the governance board of your respective professional association in advance to determine if the CEUs awarded for this program will meet the requirements to maintain your licensure or professional certification. 

Participants register and pay half the fee up front by credit card.  The second half is automatically charged to your credit card in 30 days.  There is a $25 administrative fee for this service. The payment plan is available for a limited time.

Tableau Public is a free tool for analyzing and sharing data that will be used during the program.  Participants will have access to Tableau during the program.  A video with an overview that explains how to use Tableau Public will be shared in the Learning Management System (LMS).

Miro is an online workspace for innovation that is visually reminiscent to whiteboards we have in meeting rooms. It’s an online workspace for innovation.

Meet the Faculty

Assistant Professor of Practice in Information Systems and Cyber Security


  • Ph.D. Northcentral University
  • M.S Navel Postgraduate School
  • M.A. Webster University
  • B.A. Kansas State University


  • Teaching interest: Cybersecurity Education, Information Technology and Management, E-Learning and Online Facilitation, Program Management and National Security.
  • Publication: Author of book titled “Motivate Me: A Case Study of Online Facilitation Methods.”
  • Programs: Cloud Computing Bootcamp, and Cloud computing courses for Veterans.

Associate Professor of Management


  • Ph.D. University of Texas at Austin
  • MBA Institute of Management Technology
  • B. Com. University of Delhi Shri Ram College of Commerce


  • Teaching Interest: strategic formulation, implementation and evaluation, inter-organizational alliances, social networks, entrepreneurship
  • Research Interest: Negative Performance effects of repeated ties with the same partners, influence of board decisions-monitoring on CEO’s learning, Board of director effectiveness.
  • Publications: Academic Journals, Administrative Science, Quarterly, Academy of Management Journal, Strategic Management Journal 

Associate Vice President People Business Partnership, Spurs Sports & Entertainment


  •   Ph.D. University of Oklahoma
  •       M.A. University of Oklahoma
  •       B.A. The University of Texas at San Antonio


  • Areas of interest: education, staff development, corporate social responsibility, diversity, and inclusion, organizational development, and research
  • Teaching interest: Education Leadership, management, policy, administration, education law, compliance and ethics, corporate social responsibilities, inclusive education practices
  • Publications: co-authored two books and multiple articles

Associate Professor of Marketing
Chair of the Ph.D. Program Committee
Lutcher Brown Fellow


  • Ph.D. SUNY-Binghamton.
  • M.M.S Mumbai University.
  • B.E. Mumbai University.


  • Research interests: Social media marketing, marketing-finance interface and consumer behavior.
  • Teaching interests: Social media marketing, marketing analytics and data visualization.
  • Publications: Journal of Marketing, Journal of Consumer Psychology and Journal of Business Research; ad hoc reviewer for the Journal of Marketing, Journal of Consumer Psychology.

Department Chair of Management Science and Statistics
Graham Weston Endowed Professor
Associate Professor of Management Science and Statistics


  • Ph.D. University of Georgia.
  • M.S. University of Central Florida.
  • B.S. University of Texas at Austin.


  • Research interests: High-dimensional data modeling and inference, dimension reduction, variable selection and causal inference.
  • Teaching interests: Undergraduate and graduate statistics and data analytics.
  • Publications: Good publication record in high-ranking journals.
  • Awards: Four-time winner (as graduate student and faculty adviser) of the SAS Data Analytics Shootout competition, which is a national analytical competition.
Jessica Lombard
Director of Learning and Development

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