Data & Innovation Management 101 For Nonprofits

San Antonio Area Foundation and UTSA Partner on New Certificate Program

REGISTRATION IS NOW CLOSED – The Area Foundation is proud to partner with the Center for Professional Excellence at the University of Texas at San Antonio’s Alvarez College of Business to offer a new virtual program specifically designed to provide nonprofit organizations with critical insights, strategies and tools across analytical topics. These include data analytics, data visualization, big data, cybersecurity, and innovative process and decision making.  This new program builds data management skills that enable your nonprofit to stand out in a crowded field. 

Who should attend? Nonprofit professionals at all levels – CEOs, program directors, fundraisers and others who want to understand how to use data to make data-informed decisions, data analytics, data visualization and data security. The program is geared at those with minimal technical or data management experience.

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Learn more about this NEW exclusive program

Program Highlights:

Under the direction of distinguished UTSA faculty, participants in this 15-hour program will:

  • Gain a working knowledge of critical data analysis techniques.
  • Explore fundamental big data concepts, technologies and platforms.
  • Practice data visualization techniques to tell a story.
  • Learn how to safeguard data and increase security.
  • Understand the processes to foster innovation and creativity.

Why Take this Program?

  •  Sessions emphasize practical application.

  • Group approach encourages peer learning.

  • Digital certificate from UTSA and digital badge awarded upon completion.

  • CEUs available to those in need of continuing education units.


$1,200 – Payment plan available.

Sessions Include:

  • Leading with Data & Analytics in Nonprofit Organizations.
  • Mobilizing your Nonprofit Leadership for Big-Data Analytics.
  • Leaders Who Can Tell Stories with Data.
  • Cyber Security Training for Nonprofit Leaders: What to Know to Protect Your Organization.
  • Innovation Process Management for Nonprofit Leaders.

Date & Time: 3 weeks in June (See schedule link below).  
Location:  Virtual.


No prerequisite experience in these areas is required.  Participants should have a functional knowledge of Excel and access to two computer screens.

How Do I Enroll?


This program is intentionally geared at nonprofit professionals with a minimal technical background.  That said, we will use some platforms that require a functional understanding of using Excel.  You should also have two computer screens available – one to watch the faculty presenter and a second to practice the techniques.

While this program is geared at those without a technical background, it is open to those with an IT background interested in building their data management skills.

With rapid technological advancement and the increasing pace of change across the industry, leaders in the nonprofit space need to capture important technical skills to better position themselves and their organizations for the future if they are to continue to thrive.  At the same time, nonprofits are increasingly competing for limited resources.  Managing and analyzing data enables you to quantify the ways that your organization are making a difference in the community and to share your story with your constituents.  Capturing and harnessing data enables nonprofit leaders to allocate resources, assess whether they are achieving organizational and programmatic goals and to make data-driven, course corrections. 

In order to earn the certificate, participants must complete at least four of the five classes.  We encourage you to attend all of the sessions, however.  They are not recorded.  This is a non-academic certificate.

A digital badge is an easy and transportable way to share your professional development accomplishments with others via social media, on your email signature line and with current and prospective employers.

Participants must opt-in to receive CEUs.  The program is equivalent to 1.5 CEUs from UTSA.  We recommend that you contact the governance board of your respective professional association in advance to determine if the CEUs awarded for this program will meet the requirements to maintain your licensure or professional certification. 

Participants register and pay half the fee up front by credit card.  The second half is automatically charged to your credit card in 30 days.  There is a $25 administrative fee for this service. The payment plan is available for a limited time.

Tableau Public is a free tool for analyzing and sharing data that will be used during the program.  Participants will have access to Tableau during the program.  A video with an overview that explains how to use Tableau Public will be shared in the Learning Management System (LMS).

Meet the Faculty

Associate Professor of Information Systems and Cyber Security
Director of the Cyber Center for Security and Analytics


  • Postdoctoral Fellowship, Carnegie Mellon University.
  • Ph.D., Concordia Institute for Information Systems Engineering and the National Cyber Forensics and Training Alliance of Canada.


  • Research interests: Operational cyber security, attacks’ detection, malware investigation and big data and analytics, cyber security for critical infrastructure.
  • Publications: Over 80 publications in leading journals.
  • Awards: Recipient of 5 best research paper awards, acquired state and federal research grants valued at $4 million.

Associate Professor of Marketing
Chair of the Ph.D. Program Committee
Lutcher Brown Fellow


  • Ph.D. SUNY-Binghamton.
  • M.M.S Mumbai University.
  • B.E. Mumbai University.


  • Research interests: Social media marketing, marketing-finance interface and consumer behavior.
  • Teaching interests: Social media marketing, marketing analytics and data visualization.
  • Publications: Journal of Marketing, Journal of Consumer Psychology and Journal of Business Research; ad hoc reviewer for the Journal of Marketing, Journal of Consumer Psychology.

Senior Executive Director of Center for Professional Excellence
Professor of Practice of Management
Licensed psychologist in the state of Texas.


  • Ph.D. University of Houston.
  • B.S. University of Texas.


  • Specialties areas: Executive coaching, leadership, team development and entrepreneurship. Experienced in healthcare, continuing education, oil and gas, and aerospace industries.
  • Publications: Authored and co-authored research publications on innovation, team development, employee engagement and leadership training.
  • Awards: 2017 San Antonio Business Journal Women Leadership Awardee; 2020 40 Under 40 Awardee.

Department Chair of Management Science and Statistics
Graham Weston Endowed Professor
Associate Professor of Management Science and Statistics


  • Ph.D. University of Georgia.
  • M.S. University of Central Florida.
  • B.S. University of Texas at Austin.


  • Research interests: High-dimensional data modeling and inference, dimension reduction, variable selection and causal inference.
  • Teaching interests: Undergraduate and graduate statistics and data analytics.
  • Publications: Good publication record in high-ranking journals.
  • Awards: Four-time winner (as graduate student and faculty adviser) of the SAS Data Analytics Shootout competition, which is a national analytical competition.

Assistant Professor of Management Science and Statistics


  • Ph.D. Purdue University.
  • B.S. Purdue University.


  • Research interests: Use of robust optimization and data analytics to improve end-user outcomes in healthcare (for patients and providers) and in sustainable services (for marginalized populations).
  • Awards: Various teaching and research awards including Alvarez College of Business Award for Teaching Excellence at UTSA and Best Paper Award in IISE Transactions on Healthcare Systems Engineering journal.
  • Other: Visiting pre-doctoral fellow in the Department of Industrial Engineering and Management Sciences at Northwestern University.
Jessica Lombard
Director of Learning and Development

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